Friday, December 19, 2008

Do Not Disturb; Chocolate Fantasy in progress.....

While candy bars with personalized labels are a dime a dozen, a German startup offers a tastier kind of customization, letting customers design their own chocolate.

After selecting either white, milk or dark chocolate, customers pick the ingredients they'd like to add: fruit, nuts, spices or bits of candy. Options range from the familiar (almonds, hazelnuts and raisins) to the adventurous (cumin, gummi bears and gold dust), and up to five ingredients can be selected. When they're done mixing and matching, customers pick a name for their very own 'meine schokolade', which is printed on the label. They're also given a unique product code for easy reordering. Prices range from EUR 2.50-6.50, that is about (US 3.60-9.30) for a 125 gram bar, depending on which ingredients are added. Chocri uses fair trade, organic chocolate only.

Source: Chocri

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