Women who love their high heels may already be aware of ‘emergency’ flats that roll up and fit inside a purse in order to be slipped onto tired feet the end of a long night of dancing. This new company in England have taken the concept a step further by selling their version of portable flats in vending machines at nightclubs.
Rollasoles sell for about GBP 5 and come in four colors: Hi Ho Silver, Gold Digger, and Back to Black and Pink. When tested in Oceana and Liquid nightclubs, the classic looking ballet quickly shoes sold out. Rollasoles is planning to introduce more vending machines and eventually branch out beyond the UK.
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